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1.Client Servicing
The Client Servicing department is the link between the client and the agency. This department is responsible for meeting prospective clients and getting business for the company. It involves a study of the client, the product and the market; an analysis of consumer behaviour and marketing; a knowledge of all available media and their cost effectiveness, and a strategic plan to be presented to the client. Those in client servicing must therefore interact with clients, gather information, oversee research where necessary, gauge consumer attitudes and based on this, work along with the various departments of the agency to formulate the most appropriate and effective advertising strategy within the specified budget.

QUALIFICATIONS REQUIRED:
« Graduates / MBAs
« Knowledge of Computers

SKILLS REQUIRED:
« E xcellent Communication Skills
« Good convincing skills
« Costumer focused

1. Market Research
This is the department which surveys the market and analyses and studies consumer behavior about a product or service. They are involved with collection of data- information about the consumer, the market, existing competition and so on. The research studies provide basic information to the manufacturer, for planning a new product.

QUALIFICATIONS REQUIRED:
« Graduates or MBAs preferably in marketing / advertising

SKILLS REQUIRED:
« A team player
« Strong multi tasking capabilities
« Good research analytical skills

3. Media Planning/Research
Media Department is responsible for the planning, scheduling, booking and purchase of space and time (in newspapers, magazines, radio and TV, and outdoor hoardings). The media department must therefore devise the most effective use for an advertising budget to effectively

QUALIFICATIONS REQUIRED:
« Graduates or MBAs preferably in marketing / advertising / Communication
« PG in marketing / mass communication

SKILLS REQUIRED:
« Excellent Communication Skills
« Good planning skills
« Ability to work under pressures